How to write

Published 30.09.2020

Author Fabian Peter

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„People who think well, write well.“

That’s how David Ogilvy thought about writing in 1982.

I tend to agree.

But good writing is not a natural gift.

You have to learn to write well.

Here are a 7 hints on How to write better:

  • Write the way you talk. Naturally.
  • Use short words, short sentences and short paragraphs
  • Never use jargon words like reconceptualize, demassification, etc. You’ll sound like a jerk.
  • Never write more than two pages on any subject
  • Never publish or post something on the day you write it. Read it out loud the next day – and then edit it.
  • Before you send a message to someone, make sure it is crystal clear what you want the recipient to do.
  • If you want ACTION, don’t write. Writing is asynchronous. Go talk to people.

I encourage you to write down this list in your own words. Do it every time you’re trying to write something and just can’t find the right words or angle.

✌️

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